The University of Medical Sciences (UNIMED), Ondo, has called for researchers to actively communicate their findings to ensure visibility, relevance, and societal impact. The call came during a workshop titled “Enhancing Research Impact through Communication and Research Outputs”, organised by the Central Office for Research and Development (CORD) in collaboration with the Directorate of Public Relations and Corporate Affairs. The event took place on January 27, 2026, at the Oladipo Akinkugbe Auditorium, Laje Campus.
Vice-Chancellor Prof. Ebunoluwa Adejuyigbe opened the workshop by stressing that rigorous research alone is not enough. “Visibility gives research value and global relevance,” she said, adding that effective communication of research outputs enhances the University’s reputation, attracts collaboration, and ensures societal impact. Prof. Adejuyigbe reaffirmed UNIMED’s commitment to fostering a research culture rooted in ethical science and meaningful engagement.
In his welcome address, Director of CORD, Prof. Oyeyemi Oyetunde, described the workshop as timely, emphasizing that researchers must publish responsibly and communicate findings beyond academic circles to ensure societal uptake.
The workshop featured practical sessions. Dr. Ijomone, Deputy Director of CORD, delivered a presentation on “Publishing Research for the Right Scientific Audience”. He highlighted validation, career advancement, and societal benefit as key reasons to publish, advising researchers to target appropriate journals, avoid predatory publishers, and prioritize quality over speed.
Public Relations Officer Mr. Isaac Oluyi addressed “Communicating Science Beyond the Academy”. He urged researchers to use simple, relatable language, especially for policymakers and industrial stakeholders. Mr. Oluyi recommended the inverted pyramid approach, presenting the most critical information first, noting that decision-makers have little time for technical jargon.
Workshop participants agreed that collaboration between scientists, storytellers, and strategic communicators is vital to translate research into tangible development. The event concluded with awards presented to outstanding researchers, celebrating their contributions to science and society.
