BRAND NAME
The name of the product is Morning Star Optimal News from the stable of Morning Star Optimal Communications.
A. BRAND PERSONALITY
Morning Star Optimal News embodies the spirit of clarity, trustworthiness, and hope, positioning itself as a reliable beacon of information for its audience in Nigeria and beyond.
Its audiences are everyday Nigerians, professionals, scholars, captains of industry, political leaders, thought leaders and political leaders.
Core Traits:
Its core values and traits are trustworthiness, clarity, hope, engagement, and community service.
1. Trustworthy
Dependable and credible, Morning Star News delivers factual, well-researched stories with journalistic integrity, earning the confidence of its readers.
2. Clear and Insightful
It communicates complex news and issues in a simple, understandable way, making information accessible to diverse audiences.
3. Hopeful and Inspirational
it reflects optimism and forward-thinking by highlighting stories of progress, resilience, and positive change, symbolised by the “Morning Star” as a herald of new beginnings.
4. Engaging and Approachable
It makes use of friendly, conversational tone that invites readers to explore, learn, and participate in societal discourse.
5. Community-focused
It is deeply connected to local and regional communities, amplifying voices from Southwest Nigeria and broader Nigerian society.
B. SENSORY FOCUS
The brand will make use of Visual and Touch as its sensory focus strategies,because it is an online news platform.
C. IMPLEMENTATION OF SENSORY STRATEGIES ACROSS TOUCHPOINTS FOR MORNING STAR OPTIMAL NEWS
1. Visual Strategy
Goal: To build strong brand recognition and emotional connection by leveraging compelling, culturally resonant visuals that communicate clarity, trust, and local relevance.
Key Tactics:
1.Consistent Brand Palette and Logo
It will use warm colours inspired by a sunrise (golden yellow, and deep blue) to symbolise new beginnings and trustworthy news.
It will develop a clean, modern logo with a star or sun motif that reflects the “Morning Star” name and conveys hope and illumination.
2. Culturally Relevant Imagery
It will incorporate photos and illustrations that feature iconic Southwest Nigerian landmarks (e.g., Olumo Rock, Bodija Market) and everyday life scenes to deepen local resonance.
It will highlight diverse communities, showing people engaged in daily activities, market traders, students, tech innovators.
3. Clear, Readable Typography
It will use bold yet simple fonts for headlines, ensuring accessibility across devices.
It will apply hierarchy in typography to guide readers’ attention through stories efficiently.
4. Infographics and Data Visualisation
It will create visually appealing infographics summarising key news stories, statistics, or reports.
It will use familiar local symbols or motifs in infographic designs to enhance relatability.
5. Multimedia Storytelling
It will combine images, video clips, and animated visuals in online stories to create dynamic content.
It will embed photo essays or slide shows that reflect local narratives.
6. Visual Consistency Across Platforms
It will maintain consistent visual style across the website, social media, newsletters, and print materials.
It will use a recognisable colour scheme and design language to build brand trust and recall.
2. TOUCH STRATEGY
Goal: To enhance physical engagement and brand tangibility to deepen emotional connection and trust through tactile experiences.
Key Tactics:
1. Branded Print Materials
The brand will produce high-quality print newsletters, magazines, or brochures with textured paper (e.g., matte finish or linen texture) to evoke sophistication and durability.
It will use embossed or spot UV varnish effects on the logo or headlines to add tactile interest.
2. Event Collaterals
At community forums, workshops, or pop-up news booths, offer tactile branded giveaways such as notebooks with textured covers, pens with a rubberized grip, or eco-friendly tote bags with soft-touch prints.
It will include tactile storyboards or interactive print displays where people can touch and explore news content physically.
3. Packaging for Special Editions
For special or commemorative print editions, it will use design packaging with tactile elements like ribbon bands, debossing, or embossed seals that make opening the package a sensory experience.
4. Digital Touchpoints with Tactile Feedback
It will optimize mobile app or website designs to include haptic feedback where feasible (e.g., vibrations on interactions) to create a subtle tactile connection.
It will use large, easy-to-tap buttons with slight textures or shadows in the UI to simulate touch depth.
5. Physical Presence and Pop-ups
It will set up branded kiosks or info booths with tactile displays, materials showcasing news themes on various textured panels (rough, smooth, fabric).
It will provide paper copies of popular stories or handouts printed on high-quality textured paper during events or market activations.
D. MEASURING IMPACT
It will collect qualitative feedback from event participants on tactile materials.
It will use website/app analytics to track engagement with tactile/haptic features.
It will monitor brand recall surveys focusing on visual and tactile brand elements.
By blending warm, culturally resonant visuals with engaging tactile experiences, Morning Star News can cultivate a multi-dimensional brand presence in Southwest Nigeria that feels trustworthy, local, and emotionally engaging.
