MTN Nigeria has emphasised the importance of consistent training and education in
developing young athletes, urging students to combine academic pursuits with
sports to achieve their potential
The company’s Trade Development Regional Manager (Sales), Macdaniels
Enwemuche, said this while discussing the MTN Champs initiative, a grassroots
athletics programme designed to discover and nurture young sporting talents in
Nigeria.
Enwemuche said the programme helped young people recognise their potential
and pursue their ambitions through discipline, commitment and regular training. He
cited the support provided to Ibadan Grammar School, one of the participating
schools that ranked among the top performers in the competition.
Through the MTN Champs Academy, the school received a ₦3 million grant
alongside sports equipment, including indoor sports materials and track and field
gear, to support students’ training and development.
Enwemuche urged the beneficiaries to maintain the equipment and use it for its
intended purpose, noting that consistent practice was essential to developing
athletes capable of competing at national and continental levels.
“They say practice makes perfect. To get the best out of these young athletes,
we encourage and advise them to train consistently, with the goal of becoming
the best in track and field in Nigeria and, eventually, across Africa,” he said.
He added that identifying young sporting talents early and providing them with the
necessary support were central to MTN Champs, expressing optimism about the
future of young African athletes who remained committed to their ambitions.
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