For students aiming to become the business leaders of tomorrow, the University of Ibadan (UI) offers a unique pathway to success through its Department of Marketing and Consumer Studies. With applications now open, ambitious minds have the opportunity to turn their career aspirations into reality.
A lecturer in the department, Dr. Lilian Ozoh disclosed this. According to Dr. Ozoh , the B.Sc. Marketing and Consumer Studies programme is more than a degree—it is a launchpad for leadership in the corporate world. Students learn how to analyse markets, understand consumer behaviour, develop winning strategies, and make data-driven decisions that drive business success. The curriculum blends theory with hands-on experience, ensuring graduates are ready to thrive in competitive environments.
The academic said: “The department equips students not just with knowledge, but with the mindset to lead. Our graduates leave with the skills, confidence, and networks to make an impact in the business world.
‘’Choosing UI Marketing means choosing leadership, innovation, and a career defined by excellence. For those who want to shape the future of business in Nigeria and globally, UI Marketing is where the journey begins. Choose UI Marketing in the ongoing UTME registration”.
For the Postgraduate programmes (PGD, MSc.M.pil/Ph. D. in Marketing and Consumer Studies), applicants are urged to submit their applications via the university’s official postgraduate portal at https://pgcollege.ui.edu.ng
For enquiries, the department has provided contact numbers: 08035711043, 08136236479, 08055839805, and 08036073674.
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